a revised look for Virgin Atlantic
Brand New shares insights from the Creative Director Michael Johnson
at Johnson Banks on the design process behind the tweaked aesthetics.
Fine Living Network rebrands as Cooking Channel:
On May 31st at 7:00am Eastern, Fine Living Network officially became Cooking Channel in a complete rebranding by Scripps Networks.
The new Cooking Channel logo was designed by Tröllback + Company along with the branding and broadcast graphics.
Find out more about the new Cooking Channel design here.
Vlasic Pickles brand mascot redesign
“The Vlasic line of pickles, sold by the Pinnacle Foods Group, is introducing a campaign this week with a redesigned version of its talkative stork character, which has spoken for the brand since 1974…”
—For Vlasic, It’s a Stork of a Different Color | NYTimes.com
Coca-Cola campaign for the FIFA World Cup
Attik teamed up with official beverage sponsor Coca Cola to design the new visual identity campaign for the FIFA World Cup Trophy Tour. We spotted a few different aluminum can designs in the past month.
(via Fast Company)
debut of the new Waterstone’s bookstore logo design*
The redesign is a departure from the brands’ traditional and classical design aesthetics in favor of a more contemporary approach. Venture Three designed the new logo. The Waterstone’s wordmark refresh is just one facet in a large-scale restructuring of the UK bookstore chain. From reading the comments on a recent post on The Bookseller.com, the audience may be split on their preference of the original logo versus the more modern treatment (with strong feelings on both sides, especially the notes comparing the new mark to the McDonald’s arch).
*The logo lock-up for the company website was unveiled first, and we’ll look out for the new store signage later this month.
If anyone has a link to the history behind the original Waterstone’s logo, and insight into the new approach please share.
