The classic MTV logo sort of gets a redesign. A newly cropped design removes the tagline which emphasizes that the brand represents “music television.” This is the first official logo redesign for the brand in 29 years.
image & more info via The Wrap: “It’s Official: MTV No Longer About ‘Music’”
The Heinz ketchup condiment packet gets a redesign.
“…A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods…The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess…” —from Heinz Ketchup press release
AIGA Design Archives, Feature Collection
page from Paperbacks U.S.A. collection
Vignelli Associates collection
The anticipated redesign for the AIGA Design Archives, designed by Second Story Interactive Studios, has launched. We’ll have to take some more time browsing the archives, but we are excited to see how far back in time some of the collections go. AIGA has also posted a case study to learn more about the development process and design behind the revamped, substantial design resource. The expansive collections provide something for everyone, from A Decade of Sports Graphics (1987-96) to Fifty Advertisements of the Year (1973). There is plenty of book cover design eye candy too.
Penguin commissioned Seb Lester to design a typeface for use on the repackaged books.
Youtube to Get a Redesign:
Wired reports that over the next few weeks Youtube will be rolling out a redesign to “declutter” and clean up the user interface. This comes shortly after their new experiment with streaming rentals for “five different flicks from the Sundance Film Festival using their Google Checkout accounts” (mashable).
You can already start using the new design now by clicking this link. Reverting back is simple enough by clicking the “Return to the old YouTube” in the upper right corner.
“No, We Really Don’t Love You Beary Much: Help Redesign Valentine’s Day!”
(via Fast Company, image via Vintage Indie)
Also recommended: listen to Alissa Walker talk about the holiday’s historically “childlike expression of love” with Kurt Andersen on Studio 360 & participate in The Studio 360 Valentine Redesign Challenge.
Pepsi Throwback can designs: Old & New (photo via Bearcat X)
“Australia’s DiDonato created this series of vintage themed bottles inspired by the history of the Schweppes brand…” (via TheDieline.com)
Happy Cog East gives the city of Philadelphia a much needed refresh with their website redesign for VisitPhilly.com.
(more info about the GPTMC’s rebranding via Technically Philly)
