A Redesign for the Oscars Envelope
To honor the 70th anniversary of the Academy Awards, designer Marc Friedland brings out the bling with iridescent gold paper for his “iconic” makeover of the ordinary white envelope and plain announcement cards.
“…The outside of the envelope and flap is an Art Deco-inspired satin gold foil frame with an ecru inset panel bearing the name of the award category in a rich charcoal ink. The envelope will contain a heavyweight ecru card featuring gold foil accents and a gold leaf-embossed Oscar statuette along with the phrase, “And the Oscar goes to….” The winner’s name will be printed in charcoal ink and mounted onto a matching, red lacquer hand-wrapped frame…” —press release from The Academy
We look forward to seeing these designs on the screen on ABC this upcoming Sunday, February 27, 2011 and appreciate the extra attention to detail this year.
(photo credit: Patrick Prather / ©A.M.P.A.S., video via LAT via AP)
Youtube to Get a Redesign:
Wired reports that over the next few weeks Youtube will be rolling out a redesign to “declutter” and clean up the user interface. This comes shortly after their new experiment with streaming rentals for “five different flicks from the Sundance Film Festival using their Google Checkout accounts” (mashable).
You can already start using the new design now by clicking this link. Reverting back is simple enough by clicking the “Return to the old YouTube” in the upper right corner.
CBSNews.com redesigns their site with a new look and more exclusive content. In addition to the live coverage of breaking news and special events, the redesign brings an updated video library to the “video” page.
Other show pages expand upon the content with full-length and segment videos linking to its respective articles. Although there’s nothing really unexpected in this new version of the site, it’s at least a step further along the right track.
Update: Tropicana’s redesign costs $35 million on the advertisement campaign alone. This CNN report goes over some of the negative feedback that prompted their rollback. There’s some screaming about pulp going on in this video, so be warned.
