The Tampa Bay Lightning redesigned their logo and uniforms to “return to a classic hockey experience,” says Ed O’Hara, SME Branding CEO. “They wanted it to look and feel original six-ish,” in reference to the original six teams in the NHL.
The New York Times reports that “redesigning the Lightning’s uniforms took six painstaking months.” They reduced the logo and uniforms to two colors and went with a more traditional and minimal look.
As a Tampa native and Tampa Bay Lightning fan, I found this redesign to be quite successful in achieving this goal. The crest itself is a throwback to the foundations of Hockey graphics, and I for one am looking forward to seeing the team in action.
The last major sports team in Tampa to get a redesign, the Tampa Bay Buccaneers, won the Superbowl after donning their new logo and uniform designs. Perhaps the Lightning will take the Stanley cup for the 2nd time in its short history.
Post by: Matt Sung
