Häagen-Dazs unveils their packaging redesign and new labeling conventions, designed by Sterling Brands.
“Introducing the new look of Häagen-Dazs, inspired by you. A modern take on our classic look, our new design is fresh, yet familiar. With easier-to-find flavors, vibrant colors, and vivid imagery, our new look gives you everything you want, inside and out.” —Häagen-Dazs
The Heinz ketchup condiment packet gets a redesign.
“…A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods…The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess…” —from Heinz Ketchup press release
Pepsi Throwback can designs: Old & New (photo via Bearcat X)
“Australia’s DiDonato created this series of vintage themed bottles inspired by the history of the Schweppes brand…” (via TheDieline.com)
“Coca-Cola Launches New Packaging for Minute Maid”
new brand identity system and juice packaging designed by
Duffy & Partners w/ CMA Brand Presence
(more info via TheDieline)
Jones Soda Halloween Edition cans designed Superbig Creative
(via the dieline)
