Posts tagged packaging

Budweiser redesigns can to resemble bowtie
“The Budweiser bowtie can is a natural progression from the new packaging introduced in 2011 that emphasized the iconic bowtie, a symbol that first appeared in a national advertising campaign for Budweiser in 1956.” —prnewswire
The new beer cans will appear on shelves starting May 6th, 2013.

Budweiser redesigns can to resemble bowtie

“The Budweiser bowtie can is a natural progression from the new packaging introduced in 2011 that emphasized the iconic bowtie, a symbol that first appeared in a national advertising campaign for Budweiser in 1956.” —prnewswire

The new beer cans will appear on shelves starting May 6th, 2013.

Coca-Cola and Pepsi continue to rely on nostalgia for throwback can designs. Did these iconic brands need so many redesigns through the last decade to stay fresh?
“People seriously love their cola cans. Yet Coca-Cola and Pepsi are always tinkering with their packaging…” —Gabriel Beltrone, via AdWeek

Coca-Cola and Pepsi continue to rely on nostalgia for throwback can designs. Did these iconic brands need so many redesigns through the last decade to stay fresh?

“People seriously love their cola cans. Yet Coca-Cola and Pepsi are always tinkering with their packaging…” —Gabriel Beltrone, via AdWeek

Crispin Porter + Bogusky gives baby carrots the junk food treatment.
"…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…" —via USA Today

Crispin Porter + Bogusky gives baby carrots the junk food treatment.

"…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…"
—via USA Today

The Radial Fin Cup: a redesign concept for the coffee cup
"58 billion paper cups are thrown away - and are not recycled - every year. In a contest hosted by Jovoto, and partly sponsored by Starbucks and Core77, the Betacup project has the goal to find the best ideas to eliminate paper cup consumption. What could be a more sustainable alternative? This entry, by Miller Creative, solves this problem, in a realistic, manufacturable, and eco-friendly way…” —The Dieline
(more on “Redesigning the Coffee Cup” via The Dieline)

The Radial Fin Cup: a redesign concept for the coffee cup

"58 billion paper cups are thrown away - and are not recycled - every year. In a contest hosted by Jovoto, and partly sponsored by Starbucks and Core77, the Betacup project has the goal to find the best ideas to eliminate paper cup consumption. What could be a more sustainable alternative? This entry, by Miller Creative, solves this problem, in a realistic, manufacturable, and eco-friendly way…” —The Dieline

(more on “Redesigning the Coffee Cup” via The Dieline)

The 8th Continent Soymilk packaging redesign makes us smile.
Brand New takes a look at the new "Shiny, Happy Soymilk" system designed by BBDO West, with cute illustrations by Ben Javens.
"…As you know, I don’t post a lot of packaging on Brand New, but this is beyond charming and, in terms of evolution, amazingly drastic…" —Armin Vit

The 8th Continent Soymilk packaging redesign makes us smile.

Brand New takes a look at the new "Shiny, Happy Soymilk" system designed by BBDO West, with cute illustrations by Ben Javens.

"…As you know, I don’t post a lot of packaging on Brand New, but this is beyond charming and, in terms of evolution, amazingly drastic…" —Armin Vit

Quaker Oats logo and packaging redesign
"…At the forefront is a new logo set in Hoefler & Frere-Jones’ popular Archer typeface. As for Mr. Quaker, he finds a new home inside the letter Q—grinning as you chomp down on a “wholesome” Dark-Chocolate-Mocha-Hazelnut-Café-Square granola bar. Perhaps it’s a result of the new, lighter design (hooray for losing the multiple gradients, shadows, and gold embossing), but the chubby Quaker Man looks out of place here…”—via "Quaker loves life with Archer" article by Idsgn
We recommend reading the full post by Idsgn which discusses the evolution of the Quaker Oats logo throughout its long history, pointing out a Saul Bass design from the early 1970s.

Quaker Oats logo and packaging redesign

"…At the forefront is a new logo set in Hoefler & Frere-Jones’ popular Archer typeface. As for Mr. Quaker, he finds a new home inside the letter Q—grinning as you chomp down on a “wholesome” Dark-Chocolate-Mocha-Hazelnut-Café-Square granola bar. Perhaps it’s a result of the new, lighter design (hooray for losing the multiple gradients, shadows, and gold embossing), but the chubby Quaker Man looks out of place here…”
—via "Quaker loves life with Archer" article by Idsgn

We recommend reading the full post by Idsgn which discusses the evolution of the Quaker Oats logo throughout its long history, pointing out a Saul Bass design from the early 1970s.