The Tampa Bay Lightning redesigned their logo and uniforms to “return to a classic hockey experience,” says Ed O’Hara, SME Branding CEO. “They wanted it to look and feel original six-ish,” in reference to the original six teams in the NHL.
The New York Times reports that “redesigning the Lightning’s uniforms took six painstaking months.” They reduced the logo and uniforms to two colors and went with a more traditional and minimal look.
As a Tampa native and Tampa Bay Lightning fan, I found this redesign to be quite successful in achieving this goal. The crest itself is a throwback to the foundations of Hockey graphics, and I for one am looking forward to seeing the team in action.
The last major sports team in Tampa to get a redesign, the Tampa Bay Buccaneers, won the Superbowl after donning their new logo and uniform designs. Perhaps the Lightning will take the Stanley cup for the 2nd time in its short history.
Post by: Matt Sung
The Gawker Network unveiled their latest redesign to their platform of content sites yesterday with some… hiccups.
First, the network crashed, then came the flood of mixed reviews (many not too flattering), and, of course, some press from Nick Denton on the Observer saying how the platform redesign will boost page views for their Oct. 2011 traffic (sales) goals. Seeing how everything is now a click, this would seemingly inflate pageviews as long as the viewers are not bothered by things like rich media flash units running up and down the page, colors changing on once favored sites like Gizmodo and Lifehacker every time they have a major advertiser, and a tablet-style UI.
We don’t often post strong opinions one way or the other—we held back on Tropicana, iTunes and the Gap—but, when something is self-proclaimed as “the biggest event in Gawker Media history,” coming from someone whose business model revolves around cutthroat editorial, satire comes naturally.
Click on the image above to see my visual mapping and annotations on the “big event.”
Post and annotations by: Matt Sung
