Nicktoons 2D / 3D animation as part of Nickelodeon’s redesign campaign

Roger designs an explosive, typographic galaxy in a new branded promo for Nicktoons. This new approach feels like a huge departure from the aesthetics of the channel we recall as children. The new look aims at the new “target demographic of tween boys.” redefined It is an unusual juxtaposition to set the motion to the tune of Nirvana’s Smells Like Teen Spirit.

(found animation via a quick link motionographer, for large video click here)

Brand New did overviews of both the Nicktoons and Nickelodeon logo redesigns.

In regards to the Nicktoons Rebrand 09, Roger writes: “The redesign draws upon classic film conventions and techniques to create a dynamic look that will feel immediately familiar to any cartoon-crazy kid…”

We’ll leave off with a couple of older animated promos for Nicktoons:

The Discovery Channel rebranding (motion graphics) done by Royale is reminiscent of flash animation transitions. It’s a mixture of jigsaw puzzle and flipping tile elements, using a few still photos (and small animations) to tell its story.