Brand New offers thoughts on the new Virb logo redesign in “Virb is the New Virb.”
The refreshed logo for the evolving brand was designed by WeightShift.
Redesigns tagged “logo”
Brand New offers thoughts on the new Virb logo redesign in “Virb is the New Virb.”
The refreshed logo for the evolving brand was designed by WeightShift.
Girl Scouts of America logo redesign
You’ll need to look twice to notice the small but significant changes. The new version differs only slightly from the identity designed back in 1978 by Saul Bass.
“A Fresh Identity for the Girl Scouts of America: The world’s largest organization for girls gets a much-needed facelift.” (via Fast Company)
“Internet Gives BP a Snarky New Logo”
(article via Time, above Greenpeace contest logos via flickr)
Quaker Oats logo and packaging redesign
“…At the forefront is a new logo set in Hoefler & Frere-Jones’ popular Archer typeface. As for Mr. Quaker, he finds a new home inside the letter Q—grinning as you chomp down on a “wholesome” Dark-Chocolate-Mocha-Hazelnut-Café-Square granola bar. Perhaps it’s a result of the new, lighter design (hooray for losing the multiple gradients, shadows, and gold embossing), but the chubby Quaker Man looks out of place here…”
—via “Quaker loves life with Archer” article by Idsgn
We recommend reading the full post by Idsgn which discusses the evolution of the Quaker Oats logo throughout its long history, pointing out a Saul Bass design from the early 1970s.
debut of the new Waterstone’s bookstore logo design*
The redesign is a departure from the brands’ traditional and classical design aesthetics in favor of a more contemporary approach. Venture Three designed the new logo. The Waterstone’s wordmark refresh is just one facet in a large-scale restructuring of the UK bookstore chain. From reading the comments on a recent post on The Bookseller.com, the audience may be split on their preference of the original logo versus the more modern treatment (with strong feelings on both sides, especially the notes comparing the new mark to the McDonald’s arch).
*The logo lock-up for the company website was unveiled first, and we’ll look out for the new store signage later this month.
If anyone has a link to the history behind the original Waterstone’s logo, and insight into the new approach please share.
The Bloomberg BusinessWeek redesign
On April 26th, 2010, Bloomberg BusinessWeek unveiled the magazine’s new look, only months after Bloomberg’s acquisition of the publication.
Over the years the aesthetics of the brand have evolved (as seen in 80th anniversary video above), but this latest iteration has the Bloomberg name taking its place with equal prominence in the masthead logo.
A broader color palette has also been injected throughout the spreads. Though the redesign is substantial, it is secondary to the increased variety and volume of content. The April 26/May 2nd issue has 136 pages compared to the preceding week’s magazine which only had 68 pages.
“…We’re going to double the number of stories, improve the quality of paper we print on, and increase the size of each issue by 25%. At the same time, we know that volume isn’t worth much without perspective. Everyday the world of business gets more complicated. Our writing and editing will be focused on sorting the signal from the noise, and giving you the information you need to compete in the week ahead. Our rich, vibrant design will enable you to navigate quickly to the stories and issues that matter to you most…”
—letter to readers from Editor Josh Tyrangiel in April 25th, 2010 issue
The redesign team was led by Creative Director Richard Turley, with karlssonwilker lending their talents to the infographics and charts.
(Read on about Richard Turley’s involvement with Christian Schwartz on completing the revival of the Neue Haas Grotesk typeface—discovered the info on the custom design thanks to soulellis).
