The classic MTV logo sort of gets a redesign. A newly cropped design removes the tagline which emphasizes that the brand represents “music television.” This is the first official logo redesign for the brand in 29 years.

image & more info via The Wrap: “It’s Official: MTV No Longer About ‘Music’”

“Super Bowl XLIV, Extra Bold ” designed by Attik
(via Brand New)

Brand New provides more insight behind the logo refresh for Peugeot in “The Cat got Peugeot’s Tongue.”

Paula Scher (w/Pentagram) redesigns the corporate identity for Bausch + Lomb

“…The new identity by Paula Scher deftly shifts the focus to incorporate the company’s commitment to eye health care and its pharmaceutical and surgical divisions. The previous Bausch + Lomb logo (internally known as “pathways”) represented the science of lenses with a graphic element that suggested angles of refraction. In the new identity, the ampersand becomes a transparent medical plus sign that conveys that Bausch + Lomb is open and committed to partnering with the medical community…” —Pentagram

slideshow looking at the history and design behind classic University Press logos, and thoughts on more recent redesigns in hopes to modernize the brands

(via The New Yorker, above logo for the University of Washington Press was designed by Audrey Meyer)

“Smile, You are on Friendster (or Not)”

(Armin Vit’s opinion of the new Friendster logo design via Brand New)

Brand New on the refreshed logo for The New York Public Library: a look at “An Iconic Lion for an Iconic Institution” (via Brand New)

“Art Directors Club Unveils New Logo”, designed by Trollbäck + Company
(via UnBeige)

“New Butterfly not so Fly”
(more on the new MSN logo design via Brand New)

Silk brand soy milk packaging redesign and logo refresh

We recently noticed on the shelf a tweaked package design for Silk soy milk. At first glance we didn’t notice a significant difference other than cleaner imagery and the addition and removal of certain taglines. But once we take a better look at the packages side by side, we realize that the logo has been modified letter by letter, but still retains much of the original aesthetic.

So far we can’t find any coverage online about this specific branding refresh of the Silk soy milk flavor line. But we did find several articles from earlier this year about the Silk brand agency transition from Berlin Cameron to Leo Burnett in partnership with Seed Strategy. (as always, if you have more information about the design credits/back story please leave comments).