Brand New provides more insight behind the logo refresh for Peugeot in “The Cat got Peugeot’s Tongue.”
Redesigns tagged “identity”
Brand New provides more insight behind the logo refresh for Peugeot in “The Cat got Peugeot’s Tongue.”
slideshow looking at the history and design behind classic University Press logos, and thoughts on more recent redesigns in hopes to modernize the brands
(via The New Yorker, above logo for the University of Washington Press was designed by Audrey Meyer)
“Smile, You are on Friendster (or Not)”
(Armin Vit’s opinion of the new Friendster logo design via Brand New)
“Art Directors Club Unveils New Logo”, designed by Trollbäck + Company
(via UnBeige)
Matt McInerney’s academic exploration and refresh of the Scrabble logo is a slight diversion from the typical official redesigns we post. But, thought this was worthy of sharing.
This is just one part of a larger academic project in which I’m taking the Scrabble packaging (the board, the tiles, the box) and re-imagining & redesigning it. One of my first steps in the process was redesigning the wordmark. In case you weren’t aware, Scrabble rebranded in March 2008, ditched the iconic logo that I’m sure we all remember as kids, and moved towards a slicker, more contemporary looking wordmark. There are a few elements of the wordmark that I think are good, but for the most part, I don’t like it. I think it abandons too much of the original wordmark’s character and I think dropping the ‘S’ especially is a mistake.
So I tried identifying exactly what I like about the old and the new, pointing it out, and redesigning from there. I wanted to revive some heritage and clean up some problem areas. Above you can see some of the process and the result.
I’ll post pictures of more process and final results soon. Also a quick note: this isn’t an official change, this is my own take on the logo for academic purposes. Feel free to reblog it, but I think that’s an important note to include with it.
Top Left: Old logo for Meiji Dairies Corporation; Bottom Left: Old logo for Meiji Seika Kaisha Ltd; Right: New logo for Meiji Group
Meiji wordmark designed in 1986 by Takenobu Igarashi; Redesigned by the Tokyo office of Landor Associates in 2009.
MTV gets a new look for their international brand redesign that spans across the their network of 64 channels. Responsible for the brand refresh are the UK-based studio Universal Everything alongside MTV’s in-house creative directors.
via Creative Review
Is Mexican-style fast food chain Chipotle suffering from a branding design “identity crisis”, or are they slowly introducing a new logo type treatment?
We were a bit confused when we saw two different logo treatments used at the same location on 23rd Street in NYC (old branding still on the glass doors, but a new environmental signage). Our first guess is that they are debuting a new sans serif logo type for the restaurant chain-and haven’t updated all instances. The business cards from this location also ditches the rougher, more humanistic lettering style. Later in the week we spotted the Chipotle location in the East Village unchanged. Even on the company’s website the lettering style of their brand morphs between the two treatments in the left hand corner (when you hover over with mouse).
If you know more about this, please comment.
(photo on left is Chipotle in East Village, photo on right is Gramercy Park / 23rd St. location)
