Starbucks redesigns yet again with their revised, more minimal logo version for 2011. Not only did they remove the “Starbucks Coffee” text, but they also reduced the mark to one color.
MSNBC reports:
Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history.
Adfreak has some interesting insights as well:
The inspiration for the siren logo—early versions of which have been called obscene by some—goes back to a 16th century Norse woodcut found by Seattle graphic designer Terry Heckler.
(images and more history on the logo evolution via Starbucks)
IE9 icon gets a slight redesign
The IE Blog offers insight on their logo refresh with a look at the typographic evolution of the blue “e” and 15 years of Internet Explorer logo designs dating back to 1995. There is even a reference to Bringhurst’s The Elements of Typographic Style in the detailed post from Microsoft.
The above image shows the subtle nuances in the letterform for the evolved ‘e” using House Industries’ custom Chalet New York 1960.
“…Why start a post on designing the new Windows Internet Explorer 9 logo with a quote from our post on IE9’s Developer Platform Preview 4? As logo designer Paul Rand said in his book Design, Form and Chaos, “It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning.” The decision to evolve the logo, and the choices we made in the redesign were driven by the fundamental improvements in performance and standards support…With the Windows typography team, we studied the letter e in a number of typefaces. We looked for the attributes we had set out to achieve: balance, legibility, fast, modern and lightweight…”
via IEBlog
Fine Living Network rebrands as Cooking Channel:
On May 31st at 7:00am Eastern, Fine Living Network officially became Cooking Channel in a complete rebranding by Scripps Networks.
The new Cooking Channel logo was designed by Tröllback + Company along with the branding and broadcast graphics.
Find out more about the new Cooking Channel design here.
Brand New provides more insight behind the logo refresh for Peugeot in “The Cat got Peugeot’s Tongue.”
slideshow looking at the history and design behind classic University Press logos, and thoughts on more recent redesigns in hopes to modernize the brands
(via The New Yorker, above logo for the University of Washington Press was designed by Audrey Meyer)
