Redesigns tagged “food”
The Heinz ketchup condiment packet gets a redesign.
“…A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods…The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess…” —from Heinz Ketchup press release
Pepsi Throwback can designs: Old & New (photo via Bearcat X)
“Coca-Cola Launches New Packaging for Minute Maid”
new brand identity system and juice packaging designed by
Duffy & Partners w/ CMA Brand Presence
(more info via TheDieline)
Jones Soda Halloween Edition cans designed Superbig Creative
(via the dieline)
Silk brand soy milk packaging redesign and logo refresh
We recently noticed on the shelf a tweaked package design for Silk soy milk. At first glance we didn’t notice a significant difference other than cleaner imagery and the addition and removal of certain taglines. But once we take a better look at the packages side by side, we realize that the logo has been modified letter by letter, but still retains much of the original aesthetic.
So far we can’t find any coverage online about this specific branding refresh of the Silk soy milk flavor line. But we did find several articles from earlier this year about the Silk brand agency transition from Berlin Cameron to Leo Burnett in partnership with Seed Strategy. (as always, if you have more information about the design credits/back story please leave comments).
Burger King redesign rolls out to 12,000 locations worldwide:
The company said the new design, called “20/20” at the Miami-based chain, is already in place at about 60 locations around the world. Burger King expects about 75 more redesigned restaurants to be open by the end of next year. But it will take years before all its locations are transformed. — via AP
This looks only somewhat reminiscent to their Whopper Bar, which was announced more than 7 months ago.
via Unbeige
Breyers Ice Cream brand redesign
It was an unexpected surprise to discover a newly refreshed brand identity and ice cream packaging design for Breyers in the freezer aisle of the supermarket last week. Founded in 1866 by William Breyer in Philadelphia, the Breyers brand has gone through many iterations of the actual ice cream carton design over the years. The 1980’s marked the first large turning point for Breyers’ identity on the shelf.
As for the original Breyers logo design, we couldn’t find much information. A couple of sources credit the founder’s son, Henry Breyer, as the designer of the orignal logo and the one who conceptualized the idea of incorporating a briar leaf (an intentional pun on the family name). This is an interesting tid-bit seeing how we always thought it was a mint leaf.
The subtle modifications in the lettering style of the revised logo (right, lettering artist: Ian Brignell) may go unnoticed to the untrained eye.
Pizza Hut restaurant chain redesigns their brand by taking out the “pizza” and only leaves “The Hut”
(via idsgn - thanks to a tip from skylar challand)
On a side note: Does anyone remember “BOOK IT”, the Pizza Hut reading promotion from back in the 80s? As children we loved an educational incentive to get some junk food, but in later years these kind of promotions gained more scrutiny. The program is still around, but we’re partial to the original logo and button design for the BOOK IT program. We get nostalgic when we remember the holographic one in particular. (image above found on prettylad)
