Posts tagged food

Coca-Cola and Pepsi continue to rely on nostalgia for throwback can designs. Did these iconic brands need so many redesigns through the last decade to stay fresh?
“People seriously love their cola cans. Yet Coca-Cola and Pepsi are always tinkering with their packaging…” —Gabriel Beltrone, via AdWeek

Coca-Cola and Pepsi continue to rely on nostalgia for throwback can designs. Did these iconic brands need so many redesigns through the last decade to stay fresh?

“People seriously love their cola cans. Yet Coca-Cola and Pepsi are always tinkering with their packaging…” —Gabriel Beltrone, via AdWeek

Starbucks redesigns yet again with their revised, more minimal logo version for 2011. Not only did they remove the “Starbucks Coffee” text, but they also reduced the mark to one color.
MSNBC reports:

Starbucks says the changes amount to more than nips and tucks to its  favorite lady. The fresh look goes with a new direction for the company  as it makes its way back from its toughest times in its 40-year history.


Adfreak has some interesting insights as well:

The inspiration for the siren logo—early versions of which have been called obscene by some—goes back to a 16th century Norse woodcut found by Seattle graphic designer Terry Heckler.

(images and more history on the logo evolution via Starbucks)

Starbucks redesigns yet again with their revised, more minimal logo version for 2011. Not only did they remove the “Starbucks Coffee” text, but they also reduced the mark to one color.

MSNBC reports:

Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history.

Evolution of starbucks logomark

Adfreak has some interesting insights as well:

The inspiration for the siren logo—early versions of which have been called obscene by some—goes back to a 16th century Norse woodcut found by Seattle graphic designer Terry Heckler.

(images and more history on the logo evolution via Starbucks)

Foodspotting.com relaunches site and iPhone app
If you haven’t already heard about Foodspotting you might be living under a (salt) rock. Launched in 2009, Foodspotting is a website and an iPhone app that allows you to share photos of what you’re eating with others, add noms (votes), and recommend tasty bites to other food fans.
The new site has a much stronger focus on locations, and the Google maps integration helps people find food from all over.
The iPhone app gets the hi-res treatment along with guides, user profiles, and more ways to browse.

— You can tell they had fun with this project, I mean, just look at the footer! —

Foodspotting.com relaunches site and iPhone app

If you haven’t already heard about Foodspotting you might be living under a (salt) rock. Launched in 2009, Foodspotting is a website and an iPhone app that allows you to share photos of what you’re eating with others, add noms (votes), and recommend tasty bites to other food fans.

The new site has a much stronger focus on locations, and the Google maps integration helps people find food from all over.

The iPhone app gets the hi-res treatment along with guides, user profiles, and more ways to browse.

foodspotting homepage design

— You can tell they had fun with this project, I mean, just look at the footer! —

Foodspotting.com homepage footer

foodspotting iphone app screen

foodspotting iphone app screen

foodspotting iphone app screen

Crispin Porter + Bogusky gives baby carrots the junk food treatment.
"…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…" —via USA Today

Crispin Porter + Bogusky gives baby carrots the junk food treatment.

"…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…"
—via USA Today

The 8th Continent Soymilk packaging redesign makes us smile.
Brand New takes a look at the new "Shiny, Happy Soymilk" system designed by BBDO West, with cute illustrations by Ben Javens.
"…As you know, I don’t post a lot of packaging on Brand New, but this is beyond charming and, in terms of evolution, amazingly drastic…" —Armin Vit

The 8th Continent Soymilk packaging redesign makes us smile.

Brand New takes a look at the new "Shiny, Happy Soymilk" system designed by BBDO West, with cute illustrations by Ben Javens.

"…As you know, I don’t post a lot of packaging on Brand New, but this is beyond charming and, in terms of evolution, amazingly drastic…" —Armin Vit

Vlasic Pickles brand mascot redesign
"The Vlasic line of pickles, sold by the Pinnacle Foods Group, is introducing a campaign this week with a redesigned version of its talkative stork character, which has spoken for the brand since 1974…” —For Vlasic, It’s a Stork of a Different Color | NYTimes.com

Vlasic Pickles brand mascot redesign

"The Vlasic line of pickles, sold by the Pinnacle Foods Group, is introducing a campaign this week with a redesigned version of its talkative stork character, which has spoken for the brand since 1974…”
For Vlasic, It’s a Stork of a Different Color | NYTimes.com

Coca-Cola campaign for the FIFA World Cup
Attik teamed up with official beverage sponsor Coca Cola to design the new visual identity campaign for the FIFA World Cup Trophy Tour. We spotted a few different aluminum can designs in the past month.(via Fast Company)

Coca-Cola campaign for the FIFA World Cup

Attik teamed up with official beverage sponsor Coca Cola to design the new visual identity campaign for the FIFA World Cup Trophy Tour. We spotted a few different aluminum can designs in the past month.

(via Fast Company)