Redesigns tagged “brands”
Armin Vit and Bryony Gomez-Palacio from Under Consideration participate in the Studio 360 Challenge to redesign Valentine’s Day.
“…Among all the visual manifestations of Valentine’s, one stands apart as a recurring icon. The heart. But the heart is not unique to Valentine’s Day. By drawing from the heart’s symmetric anatomy and curved structure we arrive at a new, exclusive icon: The Valentine…” —Armin Vit
(via Brand New, audio via Kurt Andersen’s Studio 360)
The classic MTV logo sort of gets a redesign. A newly cropped design removes the tagline which emphasizes that the brand represents “music television.” This is the first official logo redesign for the brand in 29 years.
image & more info via The Wrap: “It’s Official: MTV No Longer About ‘Music’”
Brand New provides more insight behind the logo refresh for Peugeot in “The Cat got Peugeot’s Tongue.”
Paula Scher (w/Pentagram) redesigns the corporate identity for Bausch + Lomb
“…The new identity by Paula Scher deftly shifts the focus to incorporate the company’s commitment to eye health care and its pharmaceutical and surgical divisions. The previous Bausch + Lomb logo (internally known as “pathways”) represented the science of lenses with a graphic element that suggested angles of refraction. In the new identity, the ampersand becomes a transparent medical plus sign that conveys that Bausch + Lomb is open and committed to partnering with the medical community…” —Pentagram
