The Gap logo redesign
Gap Clothing stores has unveiled a new logo mark on their website this week. The new logo in sans serif Helvetica treatment is so removed from the iconic brand aesthetic of the past years. We were surprised to see such a drastic makeover. Perhaps the new design is trying to be a little reminiscent of the store’s logo from 1969? It would’ve been cool if the Gap brought back their retro roots and fully revived the old logo. Below is signage from the first Gap store which opened in the year 1969 in San Francisco.
Does anyone know the design firm behind the brand new logo? A quick Google search wasn’t too helpful this time around. If you have any additional knowledge behind the new approach or the brand’s design history we appreciate your notes.
update 10/6: We received a couple tips that Laird + Partners is the creative agency behind the Gap logo redesign, but this was not 100% clear based on the info on their company website.
update 10/7: The site IDSGN reports that as follow-up to the Gap logo redesign online saga, the Gap has released a statement on their Facebook indicating their plans to crowdsource a new logo.
"Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project." —via The Gap on Facebook
Is this the outcome all of the haters were looking for? What implications does this scenario, along with the Tropicana fiasco last year, have for graphic design professionals?