A Redesign for the Oscars Envelope
To honor the 70th anniversary of the Academy Awards, designer Marc Friedland brings out the bling with iridescent gold paper for his “iconic” makeover of the ordinary white envelope and plain announcement cards.

“…The outside of the envelope and flap is an Art Deco-inspired satin gold foil frame with an ecru inset panel bearing the name of the award category in a rich charcoal ink. The envelope will contain a heavyweight ecru card featuring gold foil accents and a gold leaf-embossed Oscar statuette along with the phrase, “And the Oscar goes to….” The winner’s name will be printed in charcoal ink and mounted onto a matching, red lacquer hand-wrapped frame…” —press release from The Academy
We look forward to seeing these designs on the screen on ABC this upcoming Sunday, February 27, 2011 and appreciate the extra attention to detail this year.
(photo credit: Patrick Prather / ©A.M.P.A.S., video via LAT via AP)

