Pizza Hut restaurant chain redesigns their brand by taking out the “pizza” and only leaves “The Hut”
(via idsgn - thanks to a tip from skylar challand)
On a side note: Does anyone remember “BOOK IT”, the Pizza Hut reading promotion from back in the 80s? As children we loved an educational incentive to get some junk food, but in later years these kind of promotions gained more scrutiny. The program is still around, but we’re partial to the original logo and button design for the BOOK IT program. We get nostalgic when we remember the holographic one in particular. (image above found on prettylad)
Is Mexican-style fast food chain Chipotle suffering from a branding design “identity crisis”, or are they slowly introducing a new logo type treatment?
We were a bit confused when we saw two different logo treatments used at the same location on 23rd Street in NYC (old branding still on the glass doors, but a new environmental signage). Our first guess is that they are debuting a new sans serif logo type for the restaurant chain-and haven’t updated all instances. The business cards from this location also ditches the rougher, more humanistic lettering style. Later in the week we spotted the Chipotle location in the East Village unchanged. Even on the company’s website the lettering style of their brand morphs between the two treatments in the left hand corner (when you hover over with mouse).
If you know more about this, please comment.
(photo on left is Chipotle in East Village, photo on right is Gramercy Park / 23rd St. location)
Sci fi channel rebranding and redesign “Syfy” is spotted in the urban wild with telephone booth and bus stop ads in NYC, New York. We caught these popping up in just the last couple of weeks in high-traffic areas around the city.
The Sci Fi Channel becomes Syfy with their rebranding and redesign. TVWeek has a full write up on the (supposed) move away from geekdom here. As the science fiction genre continues to expand we have to wonder if the content supercedes the brand.
New York, NY - March 16, 2009 - By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction … Imagine Greater will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment.
Read the full press release here
Update: (Ad Age) “Sci-Fi Channel to Rename Itself Syfy”, (NPR)
“‘Sci Fi’ Becomes ‘Syfy’ In The Goofiest Rebranding In Quite Some Time”
The redesign is set to roll out in July.
The popular UK fair trade organic tea brand, Clipper, is undergoing a full redesign after many years. They started with the relaunch of their Everyday Tea (which will soon be followed by the Green, and Infusions tea lines). The makeovers for other lines are still under wraps. Clipper will be unveiling their new packaging in stages, and have notified loyal customers by including a small card about the redesign inside their tea boxes over the last several months.
The previous packaging was known and positively acknowledged for its simplistic and clean design, credited to Williams Murray Hamm. Design and marketing consultancy, Big Fish, is working on the current brand makeover. Though we liked the earlier packaging for Clipper, the fresh brand redesign has a friendly and warm aesthetic which may be better suited for their tea drinking audience.
French car manufacturer, Citroen, “has unveiled a new corporate identity to help modernise the brand and improve the appeal with style-conscious drivers.”
via Brand Republic
