“New Butterfly not so Fly”
(more on the new MSN logo design via Brand New)
Scrabble packaging redesign concept by Matt McInerney
(follow up to earlier post)
This is the follow up to my previous post about redesigning the Scrabble logo. This is the entire academic project: my concept for redesigning the Scrabble packaging. My design strips away the need for a box to hold your board and instead turns the package into the product. This new Scrabble board functions more like a book, featuring the logo and instructions on the outside, with a board on the inside that’s revealed as you open the package. The two pieces/boxes that make up the package and board are hollow and features tabs at the top that can be opened. This is where you’ll find your Scrabble pieces and tiles. To keep the package shut, I embedded two magnets in the material on opposite sides of the board.
The new package is only about 10 inches tall, so it can fit comfortably on a bookshelf, no need to stack it on top of or underneath other board games. This package also cuts down on materials used to make the game. There’s no need to put a box or slip around this, the cover serves as a display for the product on store shelves. If you’d like to see higher quality photos of the project you can check them out on flickr.
Matt McInerney’s academic exploration and refresh of the Scrabble logo is a slight diversion from the typical official redesigns we post. But, thought this was worthy of sharing.
This is just one part of a larger academic project in which I’m taking the Scrabble packaging (the board, the tiles, the box) and re-imagining & redesigning it. One of my first steps in the process was redesigning the wordmark. In case you weren’t aware, Scrabble rebranded in March 2008, ditched the iconic logo that I’m sure we all remember as kids, and moved towards a slicker, more contemporary looking wordmark. There are a few elements of the wordmark that I think are good, but for the most part, I don’t like it. I think it abandons too much of the original wordmark’s character and I think dropping the ‘S’ especially is a mistake.
So I tried identifying exactly what I like about the old and the new, pointing it out, and redesigning from there. I wanted to revive some heritage and clean up some problem areas. Above you can see some of the process and the result.
I’ll post pictures of more process and final results soon. Also a quick note: this isn’t an official change, this is my own take on the logo for academic purposes. Feel free to reblog it, but I think that’s an important note to include with it.
Top Left: Old logo for Meiji Dairies Corporation; Bottom Left: Old logo for Meiji Seika Kaisha Ltd; Right: New logo for Meiji Group
Meiji wordmark designed in 1986 by Takenobu Igarashi; Redesigned by the Tokyo office of Landor Associates in 2009.
![Eyeball rebrands PBS on-air, online, and in print this Fall 2009.
“PBS, one of the most highly respected brands in media, is unveiling a new multiplatform brand package this fall. In more than 600 elements that include promo opens and closes, lower thirds, video bumps for IDs and support messaging, Web elements, print templates and more, this collection uses live-action footage, contemporary colors and original music to showcase what PBS is all about - that PBS invites people from all walks of life to broaden their horizons, or, to “Be More.”
PBS stations will debut the new package in conjunction with the September 27 premiere of Ken Burns’s most recent film series, THE NATIONAL PARKS: AMERICA’S BEST IDEA. This immersive documentary takes people not only on a journey to our nation’s most beautiful places, but also on a tour through history to meet the people who dedicated their lives to ensuring these places would forever be available for everyone […]”
via Eyeball](http://26.media.tumblr.com/tumblr_kqllm5BvC51qz7q8fo1_500.png)
Eyeball rebrands PBS on-air, online, and in print this Fall 2009.
“PBS, one of the most highly respected brands in media, is unveiling a new multiplatform brand package this fall. In more than 600 elements that include promo opens and closes, lower thirds, video bumps for IDs and support messaging, Web elements, print templates and more, this collection uses live-action footage, contemporary colors and original music to showcase what PBS is all about - that PBS invites people from all walks of life to broaden their horizons, or, to “Be More.”
PBS stations will debut the new package in conjunction with the September 27 premiere of Ken Burns’s most recent film series, THE NATIONAL PARKS: AMERICA’S BEST IDEA. This immersive documentary takes people not only on a journey to our nation’s most beautiful places, but also on a tour through history to meet the people who dedicated their lives to ensuring these places would forever be available for everyone […]”
via Eyeball
Breyers Ice Cream brand redesign
It was an unexpected surprise to discover a newly refreshed brand identity and ice cream packaging design for Breyers in the freezer aisle of the supermarket last week. Founded in 1866 by William Breyer in Philadelphia, the Breyers brand has gone through many iterations of the actual ice cream carton design over the years. The 1980’s marked the first large turning point for Breyers’ identity on the shelf.
As for the original Breyers logo design, we couldn’t find much information. A couple of sources credit the founder’s son, Henry Breyer, as the designer of the orignal logo and the one who conceptualized the idea of incorporating a briar leaf (an intentional pun on the family name). This is an interesting tid-bit seeing how we always thought it was a mint leaf.
The subtle modifications in the lettering style of the revised logo (right, lettering artist: Ian Brignell) may go unnoticed to the untrained eye.
