Lay’s redesigns all of their baked snack products in a new series. Most obvious is the shift from bright colors to earthtones. They also abandoned the various trapezoid-ish shapes for a simpler band that probably looks more cohesive on the grocery store shelves. It feels… healthier.
via Brand New via Twig & Thistle
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bgland liked this
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erirofro reblogged this from redesignrelated and added:
Much needed branding improvement! These blend...“kettle” and “dirty” look.
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