The Sci Fi Channel becomes Syfy with their rebranding and redesign. TVWeek has a full write up on the (supposed) move away from geekdom here. As the science fiction genre continues to expand we have to wonder if the content supercedes the brand.
New York, NY - March 16, 2009 - By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction … Imagine Greater will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment.
Read the full press release here
Update: (Ad Age) “Sci-Fi Channel to Rename Itself Syfy”, (NPR)
“‘Sci Fi’ Becomes ‘Syfy’ In The Goofiest Rebranding In Quite Some Time”
The redesign is set to roll out in July.
