General Mills Cereal gets retro with redesigns for some of their brands including Kix, Wheaties, Cocoa Puffs, Trix, and more. We suspect that these have been circulating around Target grocery stores for at least a year. The newly vintage boxes were used to promote a t-shirt offer for the various brands.

Note: This is a sample before and after of “retro” Kix and doesn’t show all of the iterations over the years. You can find Kix and 99 more cereal boxes here.

via Dieline

Update: Advertising Age - General Mills, Target Play on Consumers’ Nostalgia