The popular UK fair trade organic tea brand, Clipper, is undergoing a full redesign after many years. They started with the relaunch of their Everyday Tea (which will soon be followed by the Green, and Infusions tea lines). The makeovers for other lines are still under wraps. Clipper will be unveiling their new packaging in stages, and have notified loyal customers by including a small card about the redesign inside their tea boxes over the last several months.

The previous packaging was known and positively acknowledged for its simplistic and clean design, credited to Williams Murray Hamm. Design and marketing consultancy, Big Fish, is working on the current brand makeover. Though we liked the earlier packaging for Clipper, the fresh brand redesign has a friendly and warm aesthetic which may be better suited for their tea drinking audience.