The United States Holocaust Memorial Museum redesign by Pentagram: “The main color palette is black and white, signifying the institution’s continual goal to discover and promote the truth. Sometimes gray is used to create distance and dignity, while orange rust is used sparingly as an accent color to differentiate information. The liberal use of white space is also an integral part of the identity, conveying elegance, dignity, gravitas and eloquence.”

The United States Holocaust Memorial Museum redesign by Pentagram:

“The main color palette is black and white, signifying the institution’s continual goal to discover and promote the truth. Sometimes gray is used to create distance and dignity, while orange rust is used sparingly as an accent color to differentiate information. The liberal use of white space is also an integral part of the identity, conveying elegance, dignity, gravitas and eloquence.”

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