Over the years the aesthetics of the brand have evolved (as seen in 80th anniversary video above), but this latest iteration has the Bloomberg name taking its place with equal prominence in the masthead logo.
A broader color palette has also been injected throughout the spreads. Though the redesign is substantial, it is secondary to the increased variety and volume of content. The April 26/May 2nd issue has 136 pages compared to the preceding week’s magazine which only had 68 pages.
"…We’re going to double the number of stories, improve the quality of paper we print on, and increase the size of each issue by 25%. At the same time, we know that volume isn’t worth much without perspective. Everyday the world of business gets more complicated. Our writing and editing will be focused on sorting the signal from the noise, and giving you the information you need to compete in the week ahead. Our rich, vibrant design will enable you to navigate quickly to the stories and issues that matter to you most…" —letter to readers from Editor Josh Tyrangiel in April 25th, 2010 issue