Creative Review fully redesigns their brand identity—and employs the MaRble® iconography.

“Following a universal brand audit instigated in the wake of an immersion expedition led by a cohort of leading brand ideators, we engaged in a thoroughgoing knowledge accumulation programme to facilitate blue-sky thinking and empower Creative Review® in the vanguard of world class best practice in thought-leadership. The following brand muscles were established: innovative, dynamic, square-shaped…” — Creative Review

It’s funny…its been years since I’ve seen images of colored marbles. But in initial comps for Malcolm Gladwell’s new book Outliers, they were used in a clever way to illustrate the concept of being an outlier. In the end, the color marbles were replaced with black marbles (though not until after the catalog printed). But its still ingrained in my mind (as are the childhood memories associated with the little round toy)