Super8 Motel loses the “Motel”, gains some more “Super” action in their new rebranding. Although it’s the same shape and size, the switch to a script font and an ital “8” makes for modernization without losing the original qualities of their mark. via BRAND NEW

Super8 Motel loses the “Motel”, gains some more “Super” action in their new rebranding. Although it’s the same shape and size, the switch to a script font and an ital “8” makes for modernization without losing the original qualities of their mark.

via BRAND NEW

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