Pentagram designs the new identity for MillerCoors, the joint venture between miller and coors.

“The leadership at MillerCoors was positive about two things,” said Michael Bierut, who led the design effort. “One was that the value of the company is all about the power of the consumer brands. And the second is that no matter what happens in the future, the new company is going to remain focused on one thing: making beer.”