Armin Vit and Bryony Gomez-Palacio from Under Consideration participate in the Studio 360 Challenge to redesign Valentine’s Day.

“…Among all the visual manifestations of Valentine’s, one stands apart as a recurring icon. The heart. But the heart is not unique to Valentine’s Day. By drawing from the heart’s symmetric anatomy and curved structure we arrive at a new, exclusive icon: The Valentine…” —Armin Vit

(via Brand New, audio via Kurt Andersen’s Studio 360)