High-end fashion designer, Balenciaga, launched its new e-commerce site last week, fully decked out in its faux flash, javascript style. The launch campaign features actress, Jennifer Connelly. According to interactive agency, Avenue A | Razorfish: “Under the direction of Nicolas Ghesquière, Balenciaga has defined the leading edge of fashion with its precise, futuristic and completely modern qualities. Our challenge was to create a shopping experience that reflected the brand’s philosophy, creating a sense of exclusivity and lack of commercialism.” Michael Tagle, Creative DirectorDah-Rong Lee, Art Director Simona Ternblom, Designer Sara Syms, Designer

High-end fashion designer, Balenciaga, launched its new e-commerce site last week, fully decked out in its faux flash, javascript style.

The launch campaign features actress, Jennifer Connelly.

According to interactive agency, Avenue A | Razorfish: “Under the direction of Nicolas Ghesquière, Balenciaga has defined the leading edge of fashion with its precise, futuristic and completely modern qualities. Our challenge was to create a shopping experience that reflected the brand’s philosophy, creating a sense of exclusivity and lack of commercialism.”

Michael Tagle, Creative Director
Dah-Rong Lee, Art Director
Simona Ternblom, Designer
Sara Syms, Designer

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