Paula Scher (w/Pentagram) redesigns the corporate identity for Bausch + Lomb

“…The new identity by Paula Scher deftly shifts the focus to incorporate the company’s commitment to eye health care and its pharmaceutical and surgical divisions. The previous Bausch + Lomb logo (internally known as “pathways”) represented the science of lenses with a graphic element that suggested angles of refraction. In the new identity, the ampersand becomes a transparent medical plus sign that conveys that Bausch + Lomb is open and committed to partnering with the medical community…” —Pentagram