Paula Scher (w/Pentagram) redesigns the corporate identity for Bausch + Lomb “…The new identity by Paula Scher deftly shifts the focus to incorporate the company’s commitment to eye health care and its pharmaceutical and surgical divisions. The previous Bausch + Lomb logo (internally known as “pathways”) represented the science of lenses with a graphic element that suggested angles of refraction. In the new identity, the ampersand becomes a transparent medical plus sign that conveys that Bausch + Lomb is open and committed to partnering with the medical community…” —Pentagram

Paula Scher (w/Pentagram) redesigns the corporate identity for Bausch + Lomb

“…The new identity by Paula Scher deftly shifts the focus to incorporate the company’s commitment to eye health care and its pharmaceutical and surgical divisions. The previous Bausch + Lomb logo (internally known as “pathways”) represented the science of lenses with a graphic element that suggested angles of refraction. In the new identity, the ampersand becomes a transparent medical plus sign that conveys that Bausch + Lomb is open and committed to partnering with the medical community…” —Pentagram

pentagram.com

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  1. odesroberts reblogged this from redesignrelated
  2. sarah-a reblogged this from redesignrelated and added:
    almost makes up for...NCMA logo. Almost, but not quite.
  3. tdshh reblogged this from karenh
  4. karenh reblogged this from redesignrelated
  5. redesignrelated posted this

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