The Gawker Network unveiled their latest redesign to their platform of content sites yesterday with some… hiccups. First, the network crashed, then came the flood of mixed reviews (many not too flattering), and, of course, some press from Nick Denton on the Observer saying how the platform redesign will boost page views for their Oct. 2011 traffic (sales) goals. Seeing how everything is now a click, this would seemingly inflate pageviews as long as the viewers are not bothered by things like rich media flash units running up and down the page, colors changing on once favored sites like Gizmodo and Lifehacker every time they have a major advertiser, and a tablet-style UI.  We don’t often post strong opinions one way or the other—we held back on Tropicana, iTunes and the Gap—but, when something is self-proclaimed as “the biggest event in Gawker Media history,” coming from someone whose business model revolves around cutthroat editorial, satire comes naturally. Click on the image above to see my visual mapping and annotations on the “big event.”   Post and annotations by: Matt Sung

The Gawker Network unveiled their latest redesign to their platform of content sites yesterday with some… hiccups.

First, the network crashed, then came the flood of mixed reviews (many not too flattering), and, of course, some press from Nick Denton on the Observer saying how the platform redesign will boost page views for their Oct. 2011 traffic (sales) goals. Seeing how everything is now a click, this would seemingly inflate pageviews as long as the viewers are not bothered by things like rich media flash units running up and down the page, colors changing on once favored sites like Gizmodo and Lifehacker every time they have a major advertiser, and a tablet-style UI. 

We don’t often post strong opinions one way or the other—we held back on Tropicana, iTunes and the Gap—but, when something is self-proclaimed as “the biggest event in Gawker Media history,” coming from someone whose business model revolves around cutthroat editorial, satire comes naturally.

Click on the image above to see my visual mapping and annotations on the “big event.”
 
 

Post and annotations by: Matt Sung

19 notes

Show

  1. mmanal reblogged this from redesignrelated
  2. idroolinmysleep reblogged this from redesignrelated and added:
    difficult navigation...getting fewer page views
  3. redesignrelated posted this

Blog comments powered by Disqus