Starbucks redesigns yet again with their revised, more minimal logo version for 2011. Not only did they remove the “Starbucks Coffee” text, but they also reduced the mark to one color. MSNBC reports: Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history. Adfreak has some interesting insights as well: The inspiration for the siren logo—early versions of which have been called obscene by some—goes back to a 16th century Norse woodcut found by Seattle graphic designer Terry Heckler. (images and more history on the logo evolution via Starbucks)

Starbucks redesigns yet again with their revised, more minimal logo version for 2011. Not only did they remove the “Starbucks Coffee” text, but they also reduced the mark to one color.

MSNBC reports:

Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history.

Evolution of starbucks logomark

Adfreak has some interesting insights as well:

The inspiration for the siren logo—early versions of which have been called obscene by some—goes back to a 16th century Norse woodcut found by Seattle graphic designer Terry Heckler.

(images and more history on the logo evolution via Starbucks)

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  1. onechace reblogged this from wayayaya
  2. youarealwaysinmyheart reblogged this from redesignrelated
  3. doublesofthedooples reblogged this from fishkin
  4. awfullycritical reblogged this from redesignrelated and added:
    You know I read about this the other day.. I personally don’t like this new...old one...
  5. lunaxloony reblogged this from redesignrelated
  6. danielreissi reblogged this from redesignrelated
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  10. stepsandsockets reblogged this from the-badw0lf and added:
    “mom, you do realize that coffee is so old Starbucks changed their logo twice since then?”
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  19. duckjokes reblogged this from redesignrelated and added:
    !!! does them ditching the wordmark mean they’ll change their name? I propose: “Fourbucks” cuz… well you know why.
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