Pizza Hut restaurant chain redesigns their brand by taking out the “pizza” and only leaves “The Hut” (via idsgn - thanks to a tip from skylar challand) On a side note: Does anyone remember “BOOK IT”, the Pizza Hut reading promotion from back in the 80s? As children we loved an educational incentive to get some junk food, but in later years these kind of promotions gained more scrutiny. The program is still around, but we’re partial to the original logo and button design for the BOOK IT program. We get nostalgic when we remember the holographic one in particular. (image above found on prettylad)

Pizza Hut restaurant chain redesigns their brand by taking out the “pizza” and only leaves “The Hut”

(via idsgn - thanks to a tip from skylar challand)

On a side note: Does anyone remember “BOOK IT”, the Pizza Hut reading promotion from back in the 80s? As children we loved an educational incentive to get some junk food, but in later years these kind of promotions gained more scrutiny. The program is still around, but we’re partial to the original logo and button design for the BOOK IT program. We get nostalgic when we remember the holographic one in particular. (image above found on prettylad)

idsgn.org

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  1. deckofficer reblogged this from cornballer
  2. cornballer reblogged this from redesignrelated and added:
    God, how stupid can you get.
  3. necrowafer reblogged this from erirofro
  4. edbury reblogged this from karenh
  5. yoactresswhatup reblogged this from karenh
  6. moreofthesame reblogged this from redesignrelated
  7. stophittingyourself reblogged this from seoulbrother
  8. weskimcom reblogged this from seoulbrother
  9. mikemccarron reblogged this from redesignrelated and added:
    Hut? What happened...good old days of Book It?
  10. absurdlakefront reblogged this from karenh and added:
    This just further encourges people to add “Jabba” in front. Was this new branding inspired by Spaceballs? Also, nothing...
  11. karenh reblogged this from redesignrelated
  12. potjie reblogged this from courtney and added:
    Exactly: http://twitter.com/potjie/status/1404604104
  13. seoulbrother reblogged this from courtney and added:
    Nice. Good to see Pizza Hut get back to its roots. Remember when you’d ride your Huffy three-speed down to “The Hut” —...
  14. bluejackal reblogged this from redesignrelated
  15. erirofro reblogged this from redesignrelated and added:
    Ummm…that’s cool...got your buttery crust, right?
  16. thillythenny reblogged this from jonmak and added:
    I loved that program as a kid. I’d get so many free pizzas for all the books I read. Sadly, I remember they started...
  17. courtney reblogged this from redesignrelated and added:
    …as in, Jabba? This rebranding reminds me...Kentucky Fried Chicken’s rebranding
  18. dinosaurparty reblogged this from redesignrelated

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