JetBlue appropriates Milton Glaser’s iconic “I ♥ NY logo.”
This “signifies the first time that a corporation has received permission to link its brand to the symbol that is widely recognized as one of the most valuable assets in the realm of tourism marketing…” —NYTimes.com
"…Created in 1975, the I LOVE NEW YORK logo is an icon recognized around the world. While it has often been imitated, this is the first time the powerful logo has been adapted and co-branded for joint use with another entity, demonstrating the significant role JetBlue plays for travel and economic development throughout the State of New York. Use of the logo is part of a long-term marketing partnership with the Empire State to jointly promote tourism and help spur business opportunities state-wide. The co-branded trademark features a deliberate intersecting of the popular I LOVE NEW YORK phrase with the famous red heart and the JetBlue logo…” —prnewswire
To coincide with the new JetBlue marketing campaign, The New York Times is asking readers to submit their own reinterpretations of the design.